Suigenkyo Co., Ltd. (Head Office: Kyoto City, Kyoto Prefecture; CEO: Motoshige Sumii) is pleased to announce that it has been nominated for the 2024 “Inoh Vation” program organized by the Ministry of Internal Affairs and Communications of Japan.
What is the “Inoh Vation” Program?
The “Inoh Vation” program, organized by the Ministry of Internal Affairs and Communications of Japan, supports unconventional ideas and technological innovations. Its aim is to promote creative challenges that transcend traditional boundaries both domestically and internationally. The program selects and recognizes groundbreaking projects and ideas that defy convention and have the potential to shape the future.
Regarding the Nomination of Suigenkyo Representative, Motoshige Sumii
Suigenkyo Co., Ltd. has been nominated for its innovative efforts in developing a new business model to carry Japanese traditional crafts into the future. The nomination recognizes the company’s groundbreaking approaches, including its expansion into global markets, the creation of new support systems for artisans, and the use of social media for strategic marketing.
Suigenkyo has been actively promoting a new distribution model that goes beyond the conventional framework of traditional crafts, aiming to share Japanese craftsmanship with audiences both in Japan and around the world. This nomination marks an opportunity to further pursue value creation and explore new forms of tradition that can be passed on to future generations.
We sincerely appreciate your continued support as we take on these new challenges.
